Q: How many pairs of jeans, leggings and trainers does one kid need?
When gohenry kids hit the high street, Primark is their first stop – they spent £1.5 million there this year.
If they’re shopping for a new look, they’re also keen on, well, New Look. They treated themselves to over £680,000 worth of slogan T-shirts, skinny jeans and sparkly accessories in 2019.
And if sportswear and trainers are more their thing, you’ll find them in JD Sports, where they spent over £500,000.
Ever wondered where all that glitter came from? It might have something to do with the fact that kids and teens spent over £1 million in Boots and Superdrug. Yes, that is mascara. And no, they’re not allowed to wear it to school.