25 Jun 2020
We’re proud to announce that, since 2018, gohenry kids have donated an incredible £100,000 to the National Society for the Prevention of Cruelty to Children (NSPCC), via the giving feature on the gohenry app. It’s even more remarkable that this impressive sum is made up of micro donations of up to 20p, which come straight from children’s pocket money.
Believe it or not, gohenry’s one million customers have been giving more than ever since the start of the Covid-19 pandemic. Our data shows that donations increased by 22% during the first six weeks of lockdown, with children aged six-to-nine giving a third more (34%) than they did before*. Since the start of lockdown, gohenry kids have donated a whopping £21,846 to the NSPCC.
Even a small amount of money can make a big difference. For example, if a child gives just 10p per week, this adds up to £5.20 per year, which could pay for art materials to help a child express their feelings when they have no words. A donation of 20p per week adds up to an annual donation of £10.40, which could pay for a practitioner to answer two calls to the NSPCC helpline.
Mike McGrath, Head of Partnerships at the NSPCC, said: “We are extremely grateful to gohenry and their generous young customers for every donation made. Young people are at the heart of everything we do. Raising this huge amount of money is a fantastic achievement by young people who are learning how their money can help others. Their kind donations enable us to still be here for children who need us now more than ever.”
Micro donations are a great way to support charities or fundraising campaigns with relatively small amounts of money. These donations are typically sent via mobile devices, such as the gohenry app, and they’re particularly popular among Generation Z and Millennials, who are engaged and passionate about giving, even though they can’t afford to donate large amounts.
Studies show that Gen-Z kids like to use their time and money to do good – and they want to change the world. Sometimes dubbed ‘philanthroteens’, they’re not afraid to stand up for what’s right, and use social media to champion their chosen causes. Micro donations are an accessible way to participate and feel part of something bigger. As the amounts donated are small, even young children are able to show their support.
The gohenry giving feature makes it possible for children to donate a small amount of their pocket money to the NSPCC, direct from their gohenry account. Kids can set up a micro donation of between 5p and 20p, which is deducted on the day their pocket money arrives in their account.
“We’re all about teaching kids healthy money habits, and our giving function means they can make the choice to support others who need a helping hand during difficult times,” says Louise Hill, co-founder and COO of gohenry. “By providing an in-app donation option, children as young as six are able to learn how even a small amount of money can make a big difference to the world around them.”
Both parents and kids can set up giving from their app – and parents can also choose to make their own regular donation of 50p per month as part of their membership fee.
Victoria Larley has been a gohenry customer for four years, and believes it’s important to teach children about giving from a young age. Her daughters, Eve, 13, and Martha, 10, make weekly donations to the NSPCC via the gohenry giving feature – and Victoria believes this has helped them to understand the benefits of donating to charity.
Victoria says: “It was my idea to set up a regular donation to the NSPCC, and the girls were more than happy to donate 20p each week. I think it’s a valuable lesson; if you can set aside a portion of your income like this it becomes a lifelong habit. For children, I think it’s good to donate to charities that are as relatable as possible, so that they understand the benefits of donating and how their money will be used. That’s why we like the NSPCC.”
Between them, Eve and Martha donate more than £20 each year – and they’ve continued to give during lockdown.
Eve says: “20p is such a small amount, but it adds up. I wouldn’t have wanted to stop donating because of coronavirus because charities now need our help more than ever.”
Martha adds: “I’m happy that the money we donate can be used to help people.”
We’d like to join the NSPCC in saying a big thank you to our caring and sharing gohenry community. Donating £100,000 is a fantastic achievement and we know that your donations have already made a big difference to children’s lives.
* Figures taken from 23,008 children for the first six weeks of lockdown, compared to the six weeks before.